Examples of Momentum CPI in action

Here are some examples of where and how Momentum CPI has been applied (all names have been disguised to protect client confidentiality):

Example 1

The Consultancy – The Connor Consulting Group, UK
Their Client - Nortel Enterprise EMEA Directors

The Business Objectives

To improve productivity within the $900 million, Nortel Enterprise Business by improving the learning and development focus of the employees starting with the 16 Senior Directors spread across Europe.
It was acknowledged that there was no formal development mechanism in place for mature and seasoned Directors of this level looking to move into a Global VP role.
By really investing in people they in return can invest in their own self-development and their direct reports career and succession planning, resulting in an increased zeal to tackle the strategic issues that really matter to the business.

The Project Process

project process image

The Business Outcomes – Individual Level

  tick All 16 Directors have a clear self-development plan which focuses on specific actions to improve productivity.  All are acting on these now!
“This has given seasoned professionals the opportunity and the vehicle to improve themselves
in the now.  They are more self-aware and know what journey they need to take
in readiness for their next role.” 

(HR Director)

  tick Blocking behaviour which inhibits performance has been identified and accepted by all individuals with a clear action plan to reduce these behaviours.
“An excellent project which drives real individual and collective acceptance and
accountability for driving behavioural change.”
  (President – Nortel Enterprise)
  tick The process passed the “so what” test.
“We were looking for something that went deeper than telling you what you already know. Momentum CPI Performance Profile achieved this and was an excellent vehicle for intelligent
dialogue with experienced Directors and flushed out a couple of people in denial.”

(President – Nortel Enterprise)

The Business Outcomes – Business/Team Level

  tick Four strategic business actions emerged as a result of this project, which are already having a significant, positive impact on productivity.
“We have achieved more in one afternoon as a management team that we have in the
previous two years.”
(Operations Director)

“The team sessions were excellent and highly productive, they gave us practical and business grounded actions that now play a pivotal part in our business.” (President – Nortel Enterprise)

  tick Improved the effectiveness of Director Cabinet Meetings which now focus more on strategic business issues rather than discussing numbers.
  tick Improved team working across the European region.
“It brought the whole group together and drove team actions grounded on the
business benefits rather than purely teaming for teaming’s sake.”

(President – Nortel Enterprise)
  tick Gave the team a common language.
“The project has had a profound impact.  Even our most cynical Directors have embraced it
and started using the language.”
(HR Director)

  tick Succession plans in place.  The project has helped the Directors with the succession planning process and they have rolled the project down to the next layer of management with their direct reports.

For more information on The Connor Consultancy and how they use Momentum CPI Performance Profiling, please call Fraser Silvey on
Tel: +44 (0)1628 520553 or email or
www.connor.co.uk

connor consultancy

Example 2

Situation:
The Chief Executive of the cosmetics division of Westinger Corp. was under pressure. They were suffering declining market share, falling sales volumes and erosion of margins. Competition was intense. M&A's had created dominant players and advanced technology was overturning accepted thinking and practice. The overall face of the industry was changing daily. The CEO's view was that Westinger could survive and prosper as long as his people were tightly focused and highly committed. He believed his division had the right products and all the experience and expertise necessary to succeed - so what was holding them back? He needed answers quickly.

Momentum CPI application
The CEO initiated a Momentum CPI scan to determine where the managers' actions were accelerating company momentum, sustaining momentum or blocking momentum. In less than 3 weeks he had the first level results, which showed significant levels of momentum blocking behaviour in the Sales and Marketing teams (see chart below). In-depth Momentum CPI analysis showed the probable causes for this behaviour, and some simple realignment of systems and procedures resulted in newly energised, highly effective teams.

Example 3

Situation:
Company A had recently introduced a new set of corporate values - a culture by which they wanted the organisation to live and manage. The HR Director wanted to know where these values had been adopted in the organisation, and to what degree.

Momentum CPI application:
Momentum CPI identified and measured a set of specific behaviours which the Company agreed reflected the corporate values.

The Momentum CPI scan showed precisely where, and to what degree, the desired behaviours were being exhibited. It produced a map showing which divisions, departments and groups were on track and which were lagging behind in applying the values in their work. And it provided precise feedback to each individual manager about his or her current behaviour. On the basis of this information the company was able to initiate actions to reinforce the values where necessary

Example 4

Situation:
Company A had recently acquired Company B, but the managers of A and B were not working well together. Communications were difficult and several projects had started to fail as a result. Company A wanted to achieve synergy as quickly as possible with minimal staff losses.

Momentum CPI Application:
A representative selection of managers from key areas in Company A and Company B completed Momentum CPI questionnaires. Analysis showed that Company A's approach to managing the business was significantly different from Company B's: Company A was focused on results through people; Company B on results through systems. 'A' was focused on creating new, quick ways to improve the product; 'B' on careful stewardship of the brand. But in addition to these key differences, Momentum CPI also identified several areas of potential synergy. Now that the issues and areas of opportunity were clearly defined and firmly 'on the table', the two groups were able to reach a common level of understanding and they worked together to agree a set of shared values.

Example 5

Situation:
Company A's chairman had announced a clear new corporate strategy to meet changing market needs. But frustrations were growing as the various divisions seemed to be struggling to deliver against the new objectives. Time was short and competition was fierce - their window of opportunity was closing rapidly.

Momentum CPI application:
Every manager at levels 1, 2 and 3 went through the Momentum CPI scan. This identified, in a clear and non-threatening way, the gaps between what managers were doing and what they needed to be doing. Analysis showed a dominance of behaviours that reflected attention to detail, an insistence on following the established hierarchical structure, and strong risk aversion. These behaviours reflected the culture of the 'old' company. The new corporate strategy called for higher levels of initiative, greater involvement of people and a willingness to take considered risk and embrace change.

Momentum CPI helped focus and prioritise attention on specific observable and deliverable actions that supported the new corporate strategy. Managers up and down the company were able to make the necessary changes in a smooth and seamless manner with development support as required.

Example 6

Momentum CPI as a Career Counselling Tool
Ron has used Momentum CPI as a regular benchmark throughout his career. He finds it (a) gives him clear, accurate and precise feedback on how he is managing in his current role and (b) what adjustments he needs to make to his behaviour to improve his effectiveness.

Ron had a sparkling career record with an international FMCG company. He headed up their marketing effort in the Iberian Peninsula and established key brands in the marketplace. He then moved to Turkey in a similar role and introduced a core brand which, against all corporate predictions, captured major market share. He then succeeded to the job of MD for Turkey and built a strong team which produced his successor.

His next move was as Managing Director Denmark and, assuming one MD's role to be much like another, did not complete a new Momentum CPI analysis. However there were major differences between the new job and his former job. Denmark was a mature market while Turkey was a growth market; he had selected and groomed his team in Turkey while the team he inherited in Denmark had been in place for a long time; the Turkish team was entrepreneurial, reflecting his own style, and they responded enthusiastically to challenging plans and objectives; the Danish team felt their operation to be in peril and their jobs under threat.

Applying what had been a successful formula for him in Turkey, Ron went about trying to get people excited and energised, giving them challenging targets, delegating as much as possible to them and seeking their ideas and suggestions for change. But instead of an enthusiastic response he came up against a brick wall.

The team in Denmark were demoralised. For the last decade they had presided over a steady decline in sales, market share and profitability; gradually their confidence had been sapped. Many of the more ambitious and energetic people had left and the remainder had the feeling of clinging to a slowly sinking ship. After three months Ron went through an individual Momentum CPI analysis again. What it showed was that he was focusing on the wrong priorities and because he was not getting the results he expected he was falling into the trap of increasingly engaging in negative, momentum blocking behaviours.

This was the wake-up call. The Momentum CPI analysis helped him understand the need for a different set of behavioural priorities. A Momentum CPI scan of his management team allowed him to implement a series of changes that halted the company's decline and begin a turnaround.

Ron has subsequently moved to a different company but he still has an Momentum CPI scan once a year - he says it keep him on track. If you wish to contact him about his experiences with Momentum CPI he would be happy to talk to you. His email address may be obtained on request.