|
Example
6
Momentum CPI as a Career Counselling Tool
Ron has used Momentum CPI as a regular benchmark throughout
his career. He finds it (a) gives him clear, accurate
and precise feedback on how he is managing in his current
role and (b) what adjustments he needs to make to his
behaviour to improve his effectiveness.
Ron
had a sparkling career record with an international
FMCG company. He headed up their marketing effort in
the Iberian Peninsula and established key brands in
the marketplace. He then moved to Turkey in a similar
role and introduced a core brand which, against all
corporate predictions, captured major market share.
He then succeeded to the job of MD for Turkey and built
a strong team which produced his successor.
His
next move was as Managing Director Denmark and, assuming
one MD's role to be much like another, did not complete
a new Momentum CPI analysis. However there were major differences
between the new job and his former job. Denmark was
a mature market while Turkey was a growth market; he
had selected and groomed his team in Turkey while the
team he inherited in Denmark had been in place for a
long time; the Turkish team was entrepreneurial, reflecting
his own style, and they responded enthusiastically to
challenging plans and objectives; the Danish team felt
their operation to be in peril and their jobs under
threat.
Applying
what had been a successful formula for him in Turkey,
Ron went about trying to get people excited and energised,
giving them challenging targets, delegating as much
as possible to them and seeking their ideas and suggestions
for change. But instead of an enthusiastic response
he came up against a brick wall.
The
team in Denmark were demoralised. For the last decade
they had presided over a steady decline in sales, market
share and profitability; gradually their confidence
had been sapped. Many of the more ambitious and energetic
people had left and the remainder had the feeling of
clinging to a slowly sinking ship. After three months
Ron went through an individual Momentum CPI analysis again.
What it showed was that he was focusing on the wrong
priorities and because he was not getting the results
he expected he was falling into the trap of increasingly
engaging in negative, momentum blocking behaviours.
This
was the wake-up call. The Momentum CPI analysis helped
him understand the need for a different set of behavioural
priorities. A Momentum CPI scan of his management team
allowed him to implement a series of changes that halted
the company's decline and begin a turnaround.
Ron
has subsequently moved to a different company but he
still has an Momentum CPI scan once a year - he says it
keep him on track. If you wish to contact him about
his experiences with Momentum CPI he would be happy to
talk to you. His email address may be obtained on request.
|